Security for jewellery stores and high-value shops
A jewellery store is protected on three levels: who gets in (a locked door that staff release after seeing the visitor), when the jewellery is exposed (displays filled and emptied on a fixed routine, by two people, at opening and closing) and what happens if everything else fails: in a robbery nobody resists — not staff, not the guard — you observe, call the police on 100 and secure the footage. Cameras go where article 19 of Directive 1/2011 allows, and whatever your insurer requires you read in your own policy.
Updated: 6 min readSources: 5
What are the main risks for a jewellery store?
Four: smash-and-grab on the window or cases, armed robbery during opening hours, distraction theft at the counter, and burglary out of hours. Each needs a different measure, and the most exposed moments are opening and closing.
- Smash-and-grab: over in moments; the measure is having little within reach and slowing access to it.
- Armed robbery: the measure is controlled entry and a routine that protects people — not resistance.
- Distraction theft: one asks to see many pieces, another draws attention away; the measure is one piece at a time.
- Out-of-hours burglary: the measure is empty displays at night, a safe, and an alarm with a procedure.
The general method for retail losses is in retail loss prevention. If the shop is inside a mall, see also who is responsible for what between the centre and the tenant.
How is entry controlled in a jewellery store?
The door stays locked and staff release it from inside after seeing the visitor. It is the shop’s condition of entry: anyone who does not accept it does not come in, and nobody is pressured.
- Electric lock with a release button behind the counter, plus an intercom or a camera showing the door.
- Double door (airlock) if the space allows: the second door does not open until the first has closed.
- Staff decide: if something is off — a helmet, a hidden face, a group waiting outside — the door simply stays shut. No explanation and no argument needed.
- Never under pressure: do not open because someone keeps knocking or says they are in a hurry.
The guard at the door greets and observes; they do not search bags and do not hold anyone. What a guard may and may not do: the dedicated guide.
What should happen at opening and closing time in a jewellery store?
Two people, one watching from a distance before the other goes in, and jewellery coming out of the safe only once the door is locked. At closing, the same in reverse: first the displays are emptied, then people leave.
- Before going in: one opens up, the other watches the street and nearby cars from a distance.
- “All clear” signal: the first person, inside with the door locked, gives an agreed signal; if it doesn’t come, the second stays away and calls 100.
- Displays: filled only with the door locked; at night they stay empty and, if possible, open, so it is visible there is nothing in them.
- Keys and codes: split, so no single person opens both safe and alarm alone; a time-delay safe if you have one.
- At the counter all day: one piece at a time, and the tray is never left unattended.
What do staff and the guard do in a jewellery store robbery?
Nobody resists: staff hand over what is asked and the guard neither confronts nor gives chase. Everyone observes, and once the robbers have gone they lock up, call 100 and secure the camera footage.
A guard’s role in a jewellery store is deterrence before and eyes during. Greek law on security companies requires them not to use means and methods that endanger citizens’ safety (Law 2518/1997, art. 4 §1(ζ) and §2(α)). A confrontation with armed robbers in a shop with customers does exactly that.
- During: stay calm, hands visible, no sudden movements, say what you are about to do before doing it.
- Panic button: only if it can be pressed without anyone noticing.
- After: lock up, call 100, or 112 if anyone is hurt; nobody touches the cases or broken glass.
- Record: each witness writes down separately what they saw; list what was taken; copy the footage before it is overwritten.
No piece of jewellery is worth an injury. In a real incident the police decide; in a real case, get legal advice.
Where can a jewellery store put cameras?
At the entrance, the till, the safe area and the stock room. On the customer floor only by exception, under the conditions of art. 19 §3 of Directive 1/2011 — and never in staff-only areas.
The Hellenic DPA’s Directive 1/2011, applied alongside the GDPR (DPA), has a specific article for shops — article 19 — and it names jewellery shops explicitly:
- Allowed: entrances and exits, tills and cash-keeping areas, stock rooms, plant rooms, car parks (§2).
- Customer floor, by exception: the Directive accepts it for large-surface shops and goods of great value — giving jewellery shops as the example — provided surveillance cannot be achieved another way. The camera must then focus as little as possible on customers’ and employees’ faces, with as wide an angle as possible (§3).
- Never: in areas where staff work that are not open to the public, or in toilets (§4); and no sound (art. 6 §5).
- Sparingly: the Directive asks for milder means to be preferred, giving “hiring specialised staff” as an example (§1).
Whether your own shop meets the conditions of §3 is a question for your data protection officer or lawyer before any camera points at the counter. Signs, retention and the ban on monitoring employees are covered in CCTV and GDPR for businesses.
What alarm and what insurance does a jewellery store need?
An alarm linked to an alarm receiving centre, with a panic button and a written procedure for verification and calling the police. What your stock insurance requires — safe, alarm, displays — is set by your own policy: read it and ask your insurer.
- Alarm: zones for the door, the displays and the safe, plus a silent panic button; the sequence from signal to police is in alarm and police procedure.
- Stock insurance policy: check what it presupposes — for example which measures must be active at night — and whether your daily routine actually meets it. Don’t assume.
- The security company’s insurance: a different thing — it covers the company’s own liability and you require it in the contract; what to check is in security company liability insurance.
OVIT works with local teams and gives one picture of patrols, incidents and reports on the Guardly platform, so you can see what happened at opening, at closing and overnight. For a proposal fitted to your shop: contact us.
At a glance
- The door stays locked and staff release it; anyone who does not accept the entry condition stays outside.
- Opening and closing with two people, an “all clear” signal, and displays filled only with the door locked.
- In a robbery nobody resists: observe, call 100, secure the footage.
- Art. 19 §3 of Directive 1/2011 allows cameras on the customer floor only by exception, with a wide angle.
- Your own policy sets the insurance requirements for your stock — read it.
Frequently asked questions
Can I refuse to open the door to someone who looks suspicious?
Yes. Controlled entry is the shop’s condition; if something is off, the door simply stays shut, with no explanation and no confrontation.
Should the guard stop a jewellery store robber?
No. The guard deters by being there, but in a robbery does not confront and does not give chase: they observe, record and call the police. The law requires security companies not to endanger citizens.
Is a camera above a jewellery store counter allowed?
Only by exception: art. 19 §3 of Directive 1/2011 accepts it for large-surface shops with goods of great value, when surveillance cannot be achieved otherwise, with a wide angle and as little focus on faces as possible.
Sources
Every legal or pay point in this guide was checked against the official sources below.
- Οδηγία 1/2011 της ΑΠΔΠΧ για τη χρήση συστημάτων βιντεοεπιτήρησης — άρθρα 6 §5 (ήχος), 8 (χρόνος τήρησης), 12 (πινακίδες), 19 (εμπορικά κέντρα και καταστήματα)Checked
- Αρχή Προστασίας Δεδομένων Προσωπικού Χαρακτήρα — Βιντεοεπιτήρηση: εισαγωγή (Οδηγία 1/2011, GDPR, ν. 4624/2019 άρθρο 27)Checked
- Ν. 2518/1997 (ΦΕΚ Α΄ 164) — κωδικοποιημένο κείμενο, Ελληνική Αστυνομία: άρθρο 4 §1 ζ και §2 αChecked
- Ελληνική Αστυνομία — Άμεση Επικοινωνία: 100, για άμεση αστυνομική επέμβαση σε κάθε νομόChecked
- Γενική Γραμματεία Πολιτικής Προστασίας — 112, ο ενιαίος ευρωπαϊκός αριθμός έκτακτης ανάγκηςChecked
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